Assistant Manager, Brand

Universal Robina Corporation is looking for an Assistant Brand Manager. The Assistant Brand Manager manages the implementation of marketing strategies for the brand(s) handled by analyzing trends, conducting research planning, and recommending marketing plans to raise brand awareness and increase market share of the product(s). He/she shall be involved in the A&P activities of the brand(s) handled.

Responsibilities

• Insighting: Ability to draw insights from market data and keen observations of consumer shopping, purchase, and consumption habits; gathering and analyzing market data and consumer observations for recommending appropriate marketing strategies and action plans.
• Brand/Product Positioning: Ability to evaluate concepts, processes, and market segments; spot and assess gaps and identify opportunities to develop and recommend positioning strategies for the assigned brand within a segment or category.
• Innovation: Ability to ...