Assistant Loyalty Marketing and Campaign Manager

United Arab Emirates

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Marketing

• Marketing strategy: develop and manage the marketing strategy for the loyalty program, working with Head of Loyalty
• Brand custodian: working with Group CMO, be the custodian of the loyalty program brand and undertake advertising and other activity to raise the profile and image of the program in line with values and branding
• Manage the marketing agency relationship for the loyalty program
• Manage program communications through multiple channels including online, mobile and customer service to ensure they are informative, effective and in line with program branding
• Manage publicity for the loyalty program
• Develop marketing collateral for the program
• Develop and execute direct marketing channel strategy involving effective use of all avai...