Found Description
About Us:
- Comfrt is one of the fastest-growing direct-to-consumer brands, dedicated to blending mental wellness, inclusivity, and elevated comfort into every piece we create.
Our mission goes beyond clothing — we strive to build a community where everyone feels supported and seen. Role Overview:
- The ASO Specialist will be responsible for optimizing Comfrt’s mobile app store presence to increase visibility, downloads, CVR & core channel KPIs.
- This role focuses on keyword research, metadata optimization, creative asset testing and monitoring store performance across platforms like the Apple App Store, Google Play, Fuego & AppsFlyer.
- The app specialist will analyze behavior, reviews, user journeys and competitors to refine positioning and messaging that resonate with fashion-focused audiences.
- This role will also work closely with marketing, product, tech, growth, crea...