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Company Description
NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.
Every day, across the U.S., consumers spend billions buying products. And today, NielsenIQ clients are struggling to find growth as channel fragmentation and evolving consumer wants and needs influence how consumers interact with brands and buy products. Clients look to NielsenIQ to help them make sense of this change, how to best adapt to it, and how to ...