Lead, Omnichannel Data

Responsibilities

Data Sourcing & Acquisition

• Responsible for identifying, evaluating, and acquiring sources of marketing data, including campaign performance data, media spend, engagement metrics, and competitive benchmarks.
• Identify emerging data sources that can enhance marketing intelligence and competitive positioning.
• Establish and maintain relationships with third‑party data providers to ensure access to high‑quality, reliable marketing data.
• Partner with broader teams to identify data needs, develop a road map, and implement a structured data acquisition plan.
• Conduct due diligence to validate data quality, reliability, and alignment with business objectives.

Data Onboarding

• Lead the onboarding process for newly sourced data, coordinating with external vendors, Dx and internal stakeholders to ensure seamless integration i...