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Customer Activation & Culture Manager Beer, Iberia

Diageo

Madrid, Spain, Spain Full-time February 25, 2026

Found Description

**Job Description :**

**About us**

Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose – Celebrating life, every day, everywhere – has a meaningful role in our company, for our people, our diversity, our brands, in how we perform and how we build shared value!

**About the role**

**Reports To:** Country Manager Beer Iberia

**Context & Scope:**

The Iberia Beer Business Unit manages Diageo’s iconic beer brands—including **Guinness** , **Guinness 0.0%** , **Hop House 13 and Kilkenny** —across **Spain, Portugal, the Canary Islands and Gibraltar** . The region operates fully through Distributor andPartner networks, requiring strong commercial leadership, exceptional influencing ability, and executional excellence.

You will be responsible for creating and delivering market-leading commercia...

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