Home / Listings / Associate Director, Performance Marketing (18-month contract)
E

Associate Director, Performance Marketing (18-month contract)

Equitable Bank

Toronto, Ontario, Canada Full-time March 23, 2026
Apply Now

Found Description

The Core Responsibilities!

  • Own end-to-end performance media strategy and delivery for EQ Bank that aligns to growth, acquisition, and efficiency targets.

  • Accountable for overall marketing budget management including planning, pacing, tracking, accruals, and all finance submissions.

  • Act as the senior decision maker on in year investment tradeoffs, reallocations, and optimization decisions. Supports scenario planning with senior stakeholders as required if there’s a need to consider an increase or decrease in spending throughout the year.

  • Lead and govern a hybrid agency and vendor model, setting scopes, performance expectations, and accountability.

  • Serve as the primary marketing lead and point of contact for Marketing Mix Modeling (MMM) and advanced measurement.

  • Partner closely with Analytics to translate Mixed Media Model and performance insights into actionable media and investment decisions. 

    • <...

    Ready to Apply?

    Submit your application for Associate Director, Performance Marketing (18-month contract) at Equitable Bank

    Apply Now

    Found Details

    LocationToronto, Ontario
    CountryCanada
    TypeFull-time
    CategoryAdvertising, Marketing, Promotions, Public Relations, and Sales Managers
    PostedMarch 23, 2026

    About Equitable Bank

    E

    Equitable Bank

    Toronto, Canada

    Share