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About Because
Because is a Creative Technology company, seven years in, 100 people strong. We've abolished the roles most agencies still run on — designer, editor, coordinator, strategist — because those roles were never the point. They were limits. A person locked into designer only ever gets to be as good as design lets them be. A human with AI isn't limited like that. Give someone the judgment and the tools, and they can solve almost any problem in front of them — not just the one their job title assigned them.
That's what a Super Generalist is: someone we've deliberately not boxed in. Trained across AI tools, not trapped inside one skill. Our team comes from NID, NIFT, and no design school at all — self-taught, and just as capable. They've come from Arunachal Pradesh, Rajasthan, Uttar Pradesh, Odisha, Kolkata, and everywhere in between. We hire for how someone thinks, not where they trained or where they're from.
There's e...