Analytics Engineer - GTM & Google Marketing Platform (GMP)

Job Overview:
We are seeking a skilled Analytics Engineer specializing in Google Tag Manager (GTM) and the Google Marketing Platform (GMP) suite to support enterprise web measurement, data governance, and advertising technology alignment. You will partner closely with engineering, product, and media teams to deploy tracking architectures, maintain data layers, and ensure analytics privacy compliance.

Responsibilities:

• - Build, deploy, and maintain GTM (Web) containers including tags, triggers, variables, consent checks, and folder/workspace organization.
• - Partner with product and engineering teams to define and implement a scalable data layer (covering event taxonomy, parameters, naming conventions, and documentation).
• - Configure and administer GA4 event tracking, conversions, cross-domain measurement, referral exclusions, and basic attribution hygiene.
• - Troubleshoot tagging and data issue...