Analytics and Measurement Senior Manager Role

Transform RBC's marketing analytics landscape as a Senior Manager in the Next Best Action team. Enhance client interactions through data insights and innovative strategies based in Toronto.
This full-time role focuses on developing and executing effective campaign measurement strategies. Candidates should bring advanced skills in SQL and Python, and possess a solid foundation in analytics. Collaborate across teams to apply insights that optimize client engagement and deepen relationships.
Key Responsibilities:
• Support campaign measurement design and execution
• Partner with lines of business for data-driven insights
• Inform future campaigns based on past performance
• Focus on driving causal understanding of campaigns
Requirements:
• 7+ years of analytics experience
• Proficiency in SQL, Python, and data visualization tools
• Knowledge of statistics and experimental design
• Strong leadership and clear communication abilities
• Relevant quantitati...