Analyst, Sr Data Audience Strategy

**Responsibilities**:
Conduct end-to-end exploratory data analysis from a wide range of data sources
- and define data parameters according to ETL logic Leveraging data exploration and discovery analysis quantify segments connected to Smart Audience recommendations and A/B tests
- and determine sizing thresholds that support statistically significant results Analyze the results of Smart Audience A/B tests using statistical methods to determine statistical significance and identify trends and patterns in the data; this post campaign analysis includes data mining and periodic reporting of results
- including succinct presentation of key insights Develop insights and recommendations based on the results of Smart Audience A/B tests to improve campaign performance and achieve marketing objectives
- including recommendations on audience selection criteria Collaborate with cross-functional teams including marketing product and data science
- to develop and implement...