AM / DM / Manager / AGM / DGM / GM / AVP / DVP / VP - Brand Management

Market Research and Analysis; Brand Manager should conduct in depth Market Research using various analytical tools to generate consumer insights

Example outputs:

- Carrying out market research in order to keep up to date with customer trends, as well as trying to predict future trends

- Competitor and customer insights analysis

- Analysing the success of marketing campaigns and creating reports

- Researching consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits

- Identify research needs, execute research studies and projects, and analyse research in order to identify opportunities

- Utilize category and consumer insights to identify growth opportunities and drive innovation in product development as well as marketing initiatives

- Brand Strategy and Communication; Brand Manager sets brand planning calendar, coordinates cross-functional activities and...