Allstate Digital Strategy Manager Position

Shape the future of digital sales at Allstate as the Senior Manager for Digital Shop & Buy. Your strategic leadership will optimize customer journeys and drive growth in a collaborative environment.
This pivotal role focuses on leading the digital sales strategy and enhancing the performance of the online sales channel. You'll work closely with product, marketing, and analytics teams to align priorities with company objectives. Your ability to parse complex data into actionable insights will be crucial for improving conversion rates and customer satisfaction.
Key Responsibilities:
• Develop digital sales strategies aligned with business goals
• Lead performance management and KPI governance
• Utilize advanced analytics to improve customer experience
• Represent digital sales in cross-functional discussions
• Oversee team building and performance routines
Requirements:
• Minimum 10 years in digital sales or e-commerce roles
• Experience with conversion impr...