Found Description
The Global Digital Marketing team is looking for a Senior Specialist in the area of Search Marketing (SEO + AEO + Content Strategy) to drive search marketing campaigns. This would be an individual contributor role, and an ideal candidate will play a crucial role to improve our brand visibility, build a strong online presence and assist in achieving larger marketing objectives through search marketing.
Role
• Independently managing and executing end-to-end search marketing (SEO+AEO) campaigns for
various Mastercard digital assets.
• Plan and support global content strategy in sync with the SEO work to drive content and page
structures towards conversions.
• Collaborate with developers, content writers, creative designers, and project managers to
execute content strategy plans in sync with search marketing recommendations.
• Communicating with different business units to understand their objectives and accordingly
developing search marketing strategies & ...
Role
• Independently managing and executing end-to-end search marketing (SEO+AEO) campaigns for
various Mastercard digital assets.
• Plan and support global content strategy in sync with the SEO work to drive content and page
structures towards conversions.
• Collaborate with developers, content writers, creative designers, and project managers to
execute content strategy plans in sync with search marketing recommendations.
• Communicating with different business units to understand their objectives and accordingly
developing search marketing strategies & ...