Found Description
About WPP Media
WPP Media is WPP’s AI‑driven media operating unit, combining media, data and partnerships to deliver scalable creative personalization and AI‑powered insights.
About the Role
As a Senior Analyst you will quantify and measure the success of marketing and advertising executions, delivering quantifiable insights that enable innovation. You will partner with Analytics and cross‑discipline teams across New York, Chicago, San Francisco and Los Angeles to build continuity and improve operations across teams.
Key Responsibilities
- Fully immerse yourself in marketing data (collection, cleaning, analysis, evaluation) and measurement methodologies such as A/B testing, matched market tests and statistical validation.
- Champion real‑time data QA, input and formatting to ensure successful media measurement implementation.
- Proactively identify and resolve program and project issues, escalating appropriately. <...
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