Found Description
Job Summary Strategy
- Define and execute the Affluent / Priority segment strategy, aligned to overall Wealth & Retail Banking objectives
- Develop tiered segment propositions (Emerging Affluent, Priority, Priority Private), with clear differentiation across:
- Wealth offerings (investments, advisory, lending, protection)
- Lifestyle and partnership benefits
- Identify growth opportunities across lifecycle (NTB Deepening Upgrade to Priority Private)
- Leverage customer insights, analytics, and market intelligence to refine segmentation, targeting, and positioning
- Drive competitive differentiation via partnerships (e.g., wellness, luxury, travel, flagship events)
- Define target state client experience vision, especially for high-value Priority Private clients
- Own segment financial performance, including:
- AUM / NNM growth
- Investment & fee inc...
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