Account Manager - Performance - Cape Union Mart

Job Purpose

The Account Manager: Performance is responsible for driving digital revenue growth, site traffic and return on marketing investment across paid media, CRM and performance channels for the Cape Union Mart portfolio.

This role translates strategy into commercially accountable execution, working closely with the performance agency, eCommerce team and internal stakeholders to optimise revenue contribution and conversion performance.

This is a revenue-driving role with clear commercial accountability.

Key Responsibilities

Paid Media Strategy & Execution

• Translate digital strategy into clear paid media briefs and execution plans.
• Oversee performance across paid social, paid search, display, retargeting and affiliate channels.
• Ensure campaign phasing aligns with trading priorities, stock depth and seasonal focus.
• Drive structured creative testing and optimisation frameworks. <...