Account-Based Marketing Manager

For years, account-based marketing at Fresh Prints has been built around campaigns. We identify an opportunity, launch a program, measure the results, and rebuild the approach the following year. That is no longer enough.

Our highest-value accounts should not be managed as a series of campaigns. They need a long-term growth strategy: a clear view of which accounts deserve disproportionate investment, what will materially change their value, and how Fresh Prints should serve, retain, and expand them over time. Your job will be to build that strategy.

You will bring together customer insights, data, segmentation, and operational execution to determine where the biggest account growth opportunities exist and what the business must do to capture them. The goal is to build an account-growth system that becomes more intelligent, more effective, and more valuable with every cycle.

There is no established function to inherit and no finished playbook to manage. You...