Found Description
The Proposition Manage r will play a key role in driving customer engagement, retention and customer value across the 888 brand in the Spanish market.
Reporting to the MD of Spain, this role will be responsible for defining the CRM and customer proposition strategy across Sportsbook and Gaming verticals, ensuring all customer communications, promotional mechanics and engagement initiatives are aligned with commercial objectives and local customer needs.
The successful candidate will work cross-functionally with CRM Operations, Marketing, BI, Product, VIP, Gaming, Sportsbook and Global Marketing Services teams to deliver personalised, data-driven and commercially effective customer experiences.
The role holder will act as a key stakeholder in shaping the 888 customer proposition, improving lifecycle performance, maximising customer retention and driving long-term player value within a highly competitive and regulated market.
A strong understandi...